Turn Your Booking Engine Into A Marketing Resource With Pelican System

September 1, 2011

Each year, the hospitality industry grows more dependent on the Internet to maintain market share. Individual travelers, corporate travel coordinators, and even travel agents now look first to the Internet to compare destinations, book tickets, and in rapidly increasing numbers, reserve accommodation.

But online purchasers are the world’s most demanding shoppers, notoriously fickle and with zero tolerance for inconvenience or delay. Attracting and serving online customers requires substantial resources: both financial and human, with no guarantees of acceptable results.

How can a hotel find success in the competitive online world at an affordable cost? By having the essential component of the back office, the online reservation system, do double duty as a marketing resource.

Pelican System integrates a reservations management application with cutting-edge promotion and marketing facilities to provide a powerful, easy-to-use method of increasing revenue without significant upfront expense.

Pelican System offers a highly flexible reservation and online payment application featuring instant booking confirmation on receipt of deposit. Seamlessly embedded in the hotel’s existing website and reflecting the look-and-feel of the brand identity, Pelican is an effective and efficient solution to enhancing online presence and increasing revenue from Internet-based transactions.

Key features of Pelican System are multiple room bookings, flexible room-type option for packages booking, bonus-night feature, multiple languages, customized reports, email alerts of significant system changes, differential rate for accompanying children, and customized email booking confirmations. Other informative features include an activity calendar, guest testimonials, and newsletter for travel agents and frequent guests

B2B applications include a single Interface to multiple channels (GDS, Expedia, and many more), an online payment gateway, tools for yield management and a property management system interface facilities. Aflexible package booking facility allows you to sell excess room nights without undercutting the local market.

The best online shopping sites ensure that everything a prospective customer needs to know: price, availability, shipping time, features, third-party product reviews and most importantly, instant confirmation of a successful transaction, are either displayed on the page or lie a single mouse click away. Pelican System applies these proven e-marketing principles to the hospitality industry, providing a reservations system that is far more than just a booking engine.