Increase Brand Recognition Through Your Website

December 13, 2011

The Pelican booking engine integrates seamlessly into your hotel’s website, creating a consistent look and feel.

Your hotel website is a reflection of your corporate identity, and a major factor in raising awareness of your brand. Your hotel has, or should have, a distinctive logo, color scheme and even typeface, which should all be visible on your website.

But a modern hotel website is more than just words and pictures. The rapid growth of online reservations means that any competitive hotel’s website must offer sophisticated online booking facilities. But not all booking engines will integrate into the hotels own website. In most cases, the booking engine will have a distinct look and feel. It is as though the doorman of your hotel wears a completely different uniform from the rest of the front-line staff.

Pelican system gives you both: one of the most advanced booking engines that nonetheless can be customized to match the look and feel of your website. This gains the confidence of potential guests and creates stronger brand awareness through a consistent website layout. On every page the potential guest will be reassured by a familiar environment, as they would stroll around the hotel itself.