Gain a Competitive Edge with Automated Channel Management
January 12, 2012The booming popularity of online distribution, which encourages hotels to promote themselves aggressively across multiple channels, can also create problems of administrative workload and misallocation.
Distributing rates and allotments to online travel agents through multiple channels is an effective means of raising market profile. However, the time and effort needed to maintain a widespread online presence can divert skilled resources from other important duties. Moreover, assigning allotments to poorly performing channels can result in vacant rooms.
Channel management applications are specifically designed to minimize risk and the unproductive use of skilled human resources by automating the updating of rates and allotments throughout the entire distribution network via a single interface.
Key benefits of Channel Management:1) Maintain rate parity across multiple online distribution channels.
2) Update competitive rates and allotments to all online distribution channels simultaneously through one single
interface to minimize the risk of overbooking.
3) Control over rate and allotment policy as all changes will be applied to all online distribution channels
simultaneously.
4) Contract more online channels to gain more exposure to maximize the number of bookings.
5) Reduce costs of managing multiple online channels by automating manual data entry.
6) Safeguard good relationships with distribution partners by maintaining consistent rates across all online
distribution channels.
7) Increase consumer confidence through a rate parity strategy as potential guests will compare rates in several
distribution channels before selecting a hotel.
Pelican System OTA management can connect hotels with up to 700 channels, instantly updating multiple rate plans across all channels after a single rate change. Pelican OTA can also optimize room allotment management by sharing allocation across a group of distribution channels, adjusting availability in real time in response to reservation confirmations. Pelican's two-way interface and data aggregation allows users to monitor and modify rates and allocations across all channels through a single, easy-to-navigate screen.
To learn how to OPTIMIZE YOUR ONLINE DISTRIBUTION with Pelican, immediately visit www.pelicansystem.com or email info@pelicansystem.com for further information.
