Nov 02, 2004
In an era of 'online reservations', both the customer and the hotel can enjoy the benefit of near-instant confirmation. However, customer requests are sometimes rejected, due to room unavailability. This problem can be solved by what is known as the insufficient inventory report, through which a hotel can stay alert to this situation and take immediate action to avoid losing revenue.

An effective online reservation system should be able to record detailed information about a visitor's behavior, including unsuccessful accommodation searches performed by potential customers, resulting from room unavailability. This information should be treated as vital as knowing the actual reservation. Being able to identify potential customers searching for accommodation in your hotel will surely help the hotel make an early approach, urging the potential guest to stay in your establishment.

Thus, Pelican system helps hotels by providing an 'Insufficient Inventory' report, covering such details as: • Who made the request? • For which date was the request made? • How many rooms were requested? • How many rooms in your inventory are actually left over? How many did the hotel actually have in their system?

The Insufficient Inventory Report benefits hoteliers in many aspects, such as monitoring inventory allotment. Hoteliers who assigned room inventory for a period can easily monitor whether or not their allotment distribution is designed correctly.

Additionally, Insufficient Inventory Reports will indicate which travels agent or corporate clients requesting rooms for a specified date were turned down by the system, so the hotel sales manager might approach that particular customer for a further sales approach. If, for instance, on that particular date there are rooms available, the hotel manager might take immediate action to resolve the situation. Last (but not least), a hotel manager can minimize the possibility of losing revenue due to insufficient inventory (a prevalent problem in today's hotel industry) as a room not sold today is an actual loss of revenue. Pelican System not only provides a reservation system to manage reservations but also offers superior options to maximize revenue.